Fearless is intended to be distributed in a variety of ways. Fearless, in its initial release, is reliant upon the generosity of those who believe in the need that Fearless the Lion can fill. Large Corporations, community groups, Civic Clubs, entrepreneurs, Faith Based organizations, National, State, and Local Government sectors, and numerous other avenues will be called upon to provide funding for a specific quantity of Fearless the Lion products. That quantity of the Fearless product would then be distributed to the recipient the donor has chosen. Lists of active Fearless participants (recipients of the Fearless products) and the specific causes they represent will be provided to all donors to assist in choosing a recipient.
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